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2018: Violet weddings

Pantone's executive director said "... Ultra violet lights the way to what is yet to come".
So, that's perfect for a wedding: wedding is the very beginning of the life of a new couple, of a new family. Everything of the new couple "is yet to come". We can say that this colour is the metaphor of the future, of the wedding.
Where do we find violet in nature?
Across the world there are around 30 varieties of violet flowers, mainly in the mountain and, many of them are protected. They hold various symbolic meanings: they possess energizing and spiritual quality. They are used as messengers of perfection. In fact, following the Victorian language, if we offer a flower of this colour, it means that we want to communicate our sentiment of devotion and deep love.
In ancient times, violet was considered the colour of regality' and aristocracy. Growing a violet flower recalls the force of the life. In the middle age, it was believed that violet brought bad luck, because it was the symbor of Lent and during those 40 days artists could not perform. That meant 40 days of famine. Nowadays, violet flowers symbolise power, respect, dignity, success, pride and mystery.
In nature we find violet flowers, but also a beautiful precious stone: Amethyst.
Ancient greeks and romans believed that it had therapeutic properties.
Catholic bishops still wear amethyst on the ring finger as it represents ecclesiastical dignity and the virtues: of wisdom: intelligence, knowledge, devotion, moderation, humility, and truth.
Other meanings and powers were attributed to amethyst: it would allow to see through illusions, and to increase psychic abilities. That gives to the stone a certain aura of mystery and magic.
In Chinese culture, violet possesses special properties: it represents the harmony of the universe, since it is a combination of red and blue (respectively Yin and Yang). Therefore, in its lightest tones, we actually find a remarkable calming effect.

Why is it called violet?
The colour violet, which is also a feminine name, takes its name from the flower, which describes its color. The term derives from the Greek "íon" (violet), which means "without drunkenness" (they believed that wearing violet clothes and stones prevented them to become drunk). From this Greek root, the name Iole derives. And from Iole the names Iolanda and Ione were also born. The latter is a princess with whom Heracles, (a hero of Greek mythology, corresponding to the Roman Hercules), had become wildely infatuated. So, again, violet is connected to love.

Following colour psycology, colours involve the nervous system and for this reason they are able to stimulate emotions. Violet is highly introvertive and encourages deep contemplation, or meditation. It has associations with royalty and usually communicates the finest possible quality. Being the last visible wavelength before the ultra-violet ray, it has associations with time.
Violet is the traditional colour of mysticism, spirituality but also of erotic fascination.
It indicates the union of opposites.
It is the color of art, fantasy, dream, altruism and healing.

Regardless of past events and superstitions, it is clear that violet creations are among the most elegant and refined.
ENERGY, PERFECTION, DEEP LOVE, RESPECT, SUCCESS, PRIDE, AMBITION. These are only few of the adjectives held by violet.
They represent the best wishes for your future life.
Aren't you eager to start planning your violet wedding?


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